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About Ctrl Alt Design

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The 6 Design Principles

[bsf-info-box icon=”Defaults-adjust” icon_size=”28″ icon_color=”#00aeef” title=”Balance” pos=”left” title_font_color=”#0e0e0e”]Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.[/bsf-info-box]
[bsf-info-box icon=”Defaults-crosshairs” icon_size=”28″ icon_color=”#00aeff” title=”Proximity” pos=”left” title_font_color=”#0e0e0e”]Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.[/bsf-info-box]
[bsf-info-box icon=”Defaults-align-center” icon_size=”28″ icon_color=”#00aeff” title=”Alignment” pos=”left” title_font_color=”#0e0e0e”]Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.[/bsf-info-box]
[bsf-info-box icon=”Defaults-th” icon_size=”28″ icon_color=”#00aeff” title=”Repetition” pos=”left” title_font_color=”#0e0e0e”]Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).[/bsf-info-box]
[bsf-info-box icon=”Defaults-tasks” icon_size=”28″ icon_color=”#00aeef” title=”Contract” pos=”left” title_font_color=”#0e0e0e”]Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light / dark, or direction – horizontal / vertical). Contrast allows us to emphasize or highlight key elements in your design.[/bsf-info-box]
[bsf-info-box icon=”Defaults-rocket” icon_size=”28″ icon_color=”#00aeef” title=”Space” pos=”left” title_font_color=”#0e0e0e”]Space in art refers to the distance or area between, around, above, below, or within elements. Both positive and negative space are important factors to be considered in every design.[/bsf-info-box]

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A Word From The Boss

Trent RuddimanManaging Director - Ctrl Alt Design