Corporate Branding

About Corporate Branding

12 Principles of Corporate Branding

[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Stay Classic” pos=”left” title_font_color=”#0e0e0e”]Classic doesn’t mean boring and it certainly doesn’t mean old school or stodgy. It does, however, mean foregoing trends in many area’s to stay “current”.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Company Alignment” pos=”left” title_font_color=”#0e0e0e”]Let your mission statement and business plan lead the way. Dont let your brand give your potential customers the wrong idea.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Minimise Confusion” pos=”left” title_font_color=”#0e0e0e”]Get multiple opinions and make sure your branding can’t be easily confused with another company’s.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Multiple Platforms” pos=”left” title_font_color=”#0e0e0e”]Is your branding and logo going to work in print, on smartphones, on billboards and in low quality newspapers?[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Two Colors Max” pos=”left” title_font_color=”#0e0e0e”]Black and white don’t count, but beyond them only go for one or two additional colors. Anything else is overkill, and you’ll be paying a premium when printers charge by the color.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Less Is More” pos=”left” title_font_color=”#0e0e0e”]This goes for font choice, color, actual number of lines and everything else. Keep it minimal, easy to recognize, and clean.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Your Name Is For Life” pos=”left” title_font_color=”#0e0e0e”]One of the most exciting, yet frustrating things about starting a business is choosing the name. Don’t get swept up in trends, such as opening a breakfast joint called “Hashtag.”[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Short Mottos” pos=”left” title_font_color=”#0e0e0e”]If you’re including a motto regularly in your branding, such as McDonald’s, “I’m loving it,” the less is more principle also applies.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”White Space” pos=”left” title_font_color=”#0e0e0e”]White space is free space when it comes to printing, and it also lets your branding breathe. A glob of black and/or colors is unattractive and tough to make out from a distance.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”No Sharp Edges” pos=”left” title_font_color=”#0e0e0e”]The lines of your branding should almost always be a little softer and smoother. If you go with sharp lines and edges, such as the “W” in Wendy’s, it can look outdated, unwelcoming, and overly formal.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”Warm & Cool Tones” pos=”left” title_font_color=”#0e0e0e”]Do you want your audience feeling excited, passionate and fired up—or would you rather they feel relaxed, calm, and collected? Warmth and coolness of tone will dictate that.[/bsf-info-box]
[bsf-info-box icon=”Defaults-check-square-o” icon_size=”28″ icon_color=”#00aeef” title=”A Touch Of You” pos=”left” title_font_color=”#0e0e0e”]If it’s your company, you deserve to have a little “you” in there. Maybe you adore a certain font, elephants, or your favorite color is a very specific lavender. When you can, let your uniqueness leak into your branding.[/bsf-info-box]

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